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ABOUT US - FW23

Our Story

Since its acquisition in 2015, Four Roses underwent a true metamorphosis. With a determined vision, Miguel Uytterhaegen and Lien De Vroe breathed new life into the fashion brand. The collection changed course, became a lot hipper and has been focusing for several seasons now on feminine, spicy with a tough edge. It has become the collection's slogan. Each design is created as a puzzle piece of an overall look and must conform to the slogan as a whole.

Our story
Our mission

Lien

A woman who recognizes herself just a little in this can dress in Four Roses , regardless of age. The style we bring is more about the way you are in life. Every day may contain a portion of fun and that can also be your outfit.

The winter collection is one to wear quickly. Soft materials in the most beautiful colors make them perfect for the transition to autumn. Combine effortlessly with your favorite summer outfits.

The biggest inspiration comes from the city, with the opening of our own stores we spend a lot of time in the best fashion cities. Great to see how our brand is increasingly visible on the streets. Discover how to wear Four Roses throughout the week and fit them perfectly in the city.

Miguel

"I get things done." A business like ours is impossible to run objectively, and therefore only from statistics and numbers. Fashion is emotion and the strength of the collection is everything that determines the growth of our business. Taking on this challenge as a couple is "daring" to say the least.

We have really defined our own domains since the acquisition and use each other as a sounding board. Lien is the creative half of the company, I take care of finance, production and general management. We have the same ambition and both go to extremes to realize our plans. Corona gave us an additional challenge, but we defied that too with verve. As far as we are concerned, we have only just begun ;-)

Our story
Our mission

Four Roses is more than a brand

We are proud of the team that makes up Four Roses today. Each one a crack at his craft. Our common denominator is the love of fashion and our commitment to the growth of the brand: "Four Roses", our dream. Each season the collection evolves, at its own pace, to its own identity. The DNA also becomes increasingly clear to you, the end customer, which inspires and gives great satisfaction.