Hello Hasselt!

With Aalst, Antwerp and Ghent, Four Roses already had three concept stores. Each of them is a cozy boutique in the city center, where you are literally immersed from head to toe in the atmosphere of the brand. You can discover, try on and combine the entire collection, with great styling tips and a nice cup of coffee.

As Four Roses continues to grow, a fourth address has now been added. Lien De Vroe and Miguel Uytterhaegen - couple before and behind the scenes - had their eye on a stately storefront in Hasselt's Kapelstraat a while back. As of Friday, Aug. 18, you can shop the colorful collection of the sustainable Belgian label here.

"Today you can find our collections in the most beautiful multibrand stores in the country. In addition, from the start we put a lot of effort into our own concept stores. These are good to increase brand awareness and to have direct contact with our end customers. The feedback I get from them is a rewarding source of inspiration when designing." - Lien De Vroe 
"The Kapelstraat is one of Hasselt's most beautiful shopping streets and has a lot of stylish boutiques. We are proud to settle here with our fourth concept store, alongside Belgian neighbors like Xandres and Les Soeurs." - Miguel Uytterhaegen


Festive launch 

The previous two Four Roses stores opened in full corona time making a celebratory launch impossible. Fortunately, this time was different! On Friday 18 and Saturday 19 August the opening was celebrated in style. You can shop every day from 10h to 18h.

Four Roses Hasselt
Kapelstraat 45
3500 Hasselt

pictures by Felicia van Ham