November 26 is Caring Friday

26/11 is Black Friday but as a Belgian brand we are not participating in this. 

"We don't believe in fast money "

For several years now, on the last Friday in November, we have been dwelling on things that really matter. No mass sales at irresponsible discounts. As a sustainable and transparent Belgian brand, this does not fit within our philosophy. 

We are turning "Black Friday" - "Caring Friday"

Because we care ❤️

We are aware of sustainability, the environment, mental health, but above all we are concerned about the future and therefore we feel it is essential to support the next generation.

1 in 7 children is born in poverty, for 130,000 children every year, the future already becomes a lot more difficult because they are born into a family living below the poverty line. Children are close to our hearts, they are the beating heart of our society. Every child has the right to a safe and warm home so that they may develop in the best possible conditions. 

Throughout the year, we regularly donate stock to local initiatives. On 26/11, we are making an extra effort and donating 10% of oursales in our branstores & online to the child poverty fund. 

We'll make it a nice Friday that way !